2017 Aug 04

Two consumers’ focus group discussions were conducted for the research on future vision of Thai consumers on sustainable food consumption practice (Kanang Kantamaturapoj, Mahidol University/WG2)

FEAST HQ Report, WG2

Two workshops were set up in Bangkok on 15 July 2017 with Thai consumers to investigate consumer perspectives on future sustainable food purchasing and eating out. Transition theory is used as a framework of this study. The development  of  novel  solutions  for  more  sustainable  food consumption  practices need the  involvement across a range of spheres, tiers and disciplines. Therefore, we intendeded to recruit a spectrum of attendees. The participants of focus group included consumers from three clusters; 1) green consumers (regular organic food consumers), 2) non-green consumers and 3) innovative consumers. Different consumer groups were exposed to different types of...

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